Cloud Computing Platforms

Digital Experience Technology and Delivery Priorities – A Forrester Research Study

Provided by Ensighten

Category Cloud Computing Platforms

Type White Paper

Length 15

Publish Date September 01 2016

Date posted September 09 2016

Overview

A recent Forrester survey of technology, marketing and business professionals reveals three top priorities for 2016: personalization, people, and platforms to support web and mobile experiences.

These decision-makers are asking what’s required for successful marketing to the connected consumer and giving their views on investments required to support personalization initiatives, organizational development, and digital experience platforms.

Read this Forrester report to discover:

  • Why personalized experiences have become "table stakes" for successful marketing
  • Why tag management now ranks as one of the top personalization tools for marketers
  • How companies are investing in culture, process and skills for greater collaboration, agility and improved delivery of digital experiences

Download the report today!

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