Customer Experience Management (CEM)

Building the B2B Omni-Channel Commerce Platform of the Future

Provided by SAP

Category Customer Experience Management (CEM)

Type White Paper

Length 16

Publish Date September 15 2016

Date posted September 15 2016


Increasing numbers of business are demanding omni-channel capabilities when making work-related purchases. However, building an effective omni-channel experience for buyers is not without its challenges and requires the integrations of world class technology and the transformation of organized structures and processes. Find out what Forrester’s findings have revealed about customer expectations and the need for technological adaption and investment when it comes to B2B omni-channel capabilities.



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