Increasing numbers of business are demanding omni-channel capabilities when making work-related purchases. However, building an effective omni-channel experience for buyers is not without its challenges and requires the integrations of world class technology and the transformation of organized structures and processes. Find out what Forrester’s findings have revealed about customer expectations and the need for technological adaption and investment when it comes to B2B omni-channel capabilities.
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Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.