Most sales people prefer to avoid making the cold call. This is because many still make cold calls without enough preparation to turn even a short conversation into something more. So how do you develop a real reason to start a conversation that leads to more? This eBook will guide you on best practices to prepare for a call and how to make a connection every time.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech