Usability analytics is an often overlooked but powerful way to take customer engagement to the next level. The
data supporting this methodology is compelling. Research on data visualization shows consumers are more
engaged and can better process information when visual content is presented to them rather than text alone.Let's discuss how ecommerce leaders and marketers can combine usability analytics with customer experience analytics to optimize their website and mobile app experience, to keep customers happy and to improve overal ROI.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.