Conditioned by Amazon and the B2C revolution, many of today’s B2B buyers have grown used increasingly to the ease of doing business online. Yet most B2B companies lag their B2C counterparts in terms of digital maturity and quality of customer experience. This paper from CloudCraze outlines the six key principles to implementing an effective B2B eCommerce strategy within your organization.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.