Provided by CloudCraze
Category Salesforce Automation (SFA)
Type White Paper
Publish Date August 18 2016
Date posted October 03 2016
The operational structure and day-to-day needs of high vs. low volume customers are vastly different. Low-volume customers, by contrast, typically place very small orders via traditional and inefficient channels like phone or fax still require one-on-one attention with an account manager, which can be incredibly costly. This paper highlights the problem that many B2B sellers face when servicing low-volume, high-cost customers, and shares a strategy for how a flexible self-service commerce platform can help customers place sales more efficiently and ultimately drive loyalty and revenue long term.