When it comes to engaging with retailers, consumers are increasingly choosing to go mobile. Browsing, enquiring and purchasing are now all done on smartphones and tablets and with this device shift comes high expectations of what mobile experiences should offer. This white paper looks at the opportunities and challenges that mobile represents whilst highlighting the requirements for creating effective or exemplary mobile engagement.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech