Soon you will have to find, evaluate and categorize your company’s stored Personal Data (PD) in what may be thousands of databases, and create new processes in order to comply with the new regulation. Protecting personal information and consumer integrity has become a high priority for the EU. Under the EU’s new General Data Protection Regulation (GDPR), every consumer and citizen have the right to know how PD is being used – as well as the right to have his or her data completely erased upon demand. Naturally, this means that organizations that store and/or process EU consumer data must be vigilant and rigorous in protecting such data, regardless of where they are located. The EU values consumer integrity to such a degree that companies that do not comply with GDPR may be fined up to 20 million EUR or 4% of their annual global turnover.