Personalization can be a daunting challenge for many businesses and many are left disheartened by a lack of immediate results. Successful personalization is a result of people, process and technology and having the right people in the right places makes it possible to build momentum and create a meaningful and engaging experience. This eBook provides a series of ideas and prompts to help you build your own personalized digital experience that will allow for lasting and personalized relationships with all your customers.
Jon Collins’ in-depth look at tech and society
Phil Muncaster reports on China and beyond