Personalization can be a daunting challenge for many businesses and many are left disheartened by a lack of immediate results. Successful personalization is a result of people, process and technology and having the right people in the right places makes it possible to build momentum and create a meaningful and engaging experience. This eBook provides a series of ideas and prompts to help you build your own personalized digital experience that will allow for lasting and personalized relationships with all your customers.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech