With digital experiences expanding beyond the traditional website, the need for content is only going to continue to grow. Regardless of device or channel, there will always be a need for relevant, useful and engaging content that is tailored to the customer. This eBook looks at the importance of implementing a solid digital marketing strategy and how incorporating the right tools and technology can allow you to create, manage and distribute content effectively.
Kathryn Cave looks at the big trends in tech
Rupert Goodwins’ unique angle on tech change
Phil Muncaster reports on China and beyond