Provided by SAP
Category Sales and Marketing Software
Type Analyst Report
Publish Date October 15 2015
Date posted October 14 2016
Brands are defined by customer experiences, and marketers are striving to give individual customers memorable experiences that are directly relevant to their current needs. But how successful are they in providing them? Based on interviews with over 1,000 consumers and 200 marketing professionals, this Forrester paper explores the gap between consumers’ expectations of personalized marketing and what marketers are actually delivering.
Phil Muncaster reports on China and beyond