Sales and Marketing Software

The Contextual Marketing Imperative: The Evolution of Personalization from Push Messaging to One-to-One Personal Customer Experiences

Provided by SAP

Category Sales and Marketing Software

Type Analyst Report

Length 13

Publish Date October 15 2015

Date posted October 14 2016

Overview

Brands are defined by customer experiences, and marketers are striving to give individual customers memorable experiences that are directly relevant to their current needs. But how successful are they in providing them? Based on interviews with over 1,000 consumers and 200 marketing professionals, this Forrester paper explores the gap between consumers’ expectations of personalized marketing and what marketers are actually delivering.

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?