Customer Experience Management (CEM)

The Customer Engagement Imperative: Using Data and Experiences to Extend Customer Relationships and Increase Revenue

Provided by SAP

Category Customer Experience Management (CEM)

Type White Paper

Length 6

Publish Date July 16 2015

Date posted October 14 2016

Overview

When it comes to improving the customer experience, data is now king.  From pre-sales interaction such as browsing a website to the sales transaction itself, every step of the customer’s journey can be turned into insights. This white paper looks at how using a Product Content Management system allows companies to use data to enrich customer experiences and increase revenue.

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