Customer Experience Management (CEM)

The Customer Engagement Imperative: Using Data and Experiences to Extend Customer Relationships and Increase Revenue

Provided by SAP

Category Customer Experience Management (CEM)

Type White Paper

Length 6

Publish Date July 16 2015

Date posted October 14 2016


When it comes to improving the customer experience, data is now king.  From pre-sales interaction such as browsing a website to the sales transaction itself, every step of the customer’s journey can be turned into insights. This white paper looks at how using a Product Content Management system allows companies to use data to enrich customer experiences and increase revenue.


Most Recent Comments


Should we donate our health data the same way we donate organs?