Sales and Marketing Software

The Ultimate Marketing Machine

Provided by SAS

Category Sales and Marketing Software

Type White Paper

Length 8

Publish Date June 26 2014

Date posted October 14 2016

Overview

In today’s digital world, the way marketers engage customers has transformed. Yet in most companies, the structure of the marketing function has changed little over the last 40 years. For companies wishing to succeed in just the next five years, marketing has to evolve. This Harvard Business Review paper from SAS provides a framework for marketing excellence and growth.

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