ecommerce Services

Omni-Channel Retailing:The New Normal

Provided by Sonata Software Limited

Category ecommerce Services

Type White Paper

Length 10

Publish Date December 17 2015

Date posted October 19 2016

Overview

Driven by a combination of evolved shoppers and technological innovations, the retail industry is currently undergoing a once-in-a-generation transformation. As a result, there has been a structural shift from traditional businesses to modern retailing channels and shoppers are now virtually buying anything, anytime, anywhere through their preferred channel of engagement. This white paper looks at how unified data platforms are empowering retailers to break down barriers and successfully adopt an omni-channel approach for their business.

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