In today’s retail industry, customer expectations are at an all-time high, with businesses that don’t offer an omnichannel experience losing out to their competitors. A data driven strategy is key to increasing customer understanding and engagement and maintaining a flawlessly integrated customer experience. This eBook looks at how you can use retail analytics to help transform your business into a data driven, customer-centric organization.
Kathryn Cave looks at the big trends in tech
Rupert Goodwins’ unique angle on tech change
Phil Muncaster reports on China and beyond