In the digital arena, there are more customers and prospects than the local butcher or florist ever imagined. And there are endless sources of detailed data about these individuals. The challenge facing online retail today is no longer what we know about each of our millions of customers and prospects. Rather, retailers today need to focus on effectively harnessing this knowledge to treat each individual as an individual.
This paper, part of the Clicktale Psychology and Customer Experience Series, examines, the rational and emotional processes that impact shopper intent, and provide some concrete tips that can help online retailers leverage advanced technology to identify and respond to them.
Phil Muncaster reports on China and beyond