ecommerce Services

Rational Actors, Emotional Reactors: How Leveraging Emotion-Based Learning Can Yield Business Results

Provided by Clicktale

Category ecommerce Services

Type White Paper

Length 7

Publish Date August 15 2016

Date posted November 01 2016

Overview

In the digital arena, there are more customers and prospects than the local butcher or florist ever imagined. And there are endless sources of detailed data about these individuals. The challenge facing online retail today is no longer what we know about each of our millions of customers and prospects. Rather, retailers today need to focus on effectively harnessing this knowledge to treat each individual as an individual.

This paper, part of the Clicktale Psychology and Customer Experience Series, examines, the rational and emotional processes that impact shopper intent, and provide some concrete tips that can help online retailers leverage advanced technology to identify and respond to them.

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