In the digital arena, there are more customers and prospects than the local butcher or florist ever imagined. And there are endless sources of detailed data about these individuals. The challenge facing online retail today is no longer what we know about each of our millions of customers and prospects. Rather, retailers today need to focus on effectively harnessing this knowledge to treat each individual as an individual.
This paper, part of the Clicktale Psychology and Customer Experience Series, examines how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back.
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