ecommerce Software

Seekers & Browsers: How Building Diverse Purchase Paths Can Increase Conversions

Provided by Clicktale

Category ecommerce Software

Type White Paper

Length 8

Publish Date August 15 2016

Date posted November 01 2016

Overview

In the digital arena, there are more customers and prospects than the local butcher or florist ever imagined. And there are endless sources of detailed data about these individuals. The challenge facing online retail today is no longer what we know about each of our millions of customers and prospects. Rather, how to harness our knowledge to treat each individual as an individual.

This paper, part of the Clicktale Psychology and Customer Experience Series, examines how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers.

Blogs

adrian-schofield

South African ICT

The thorny issue of internet freedom across Africa

Adrian Schofield sheds light on tech in South Africa

martin-veitch-thumbnail

My day in the Jeff Bezos and Amazon forest

Martin Veitch's inside track on today’s tech trends

phil-muncaster

China Rising

Why WannaCry might make Microsoft cry in China

Phil Muncaster reports on China and beyond

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should we donate our health data the same way we donate organs?