Web Content Management

Digital Marketing Maturity: The Results Are In

Provided by Progress

Category Web Content Management

Type White Paper

Length 11

Publish Date July 16 2016

Date posted November 01 2016

Overview

The Progress Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Using this guide, Progress worked with Dimensional Research to conduct a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. You can use these findings to benchmark your organization against other groups.

Important survey findings include:

  • 80% of organizations require manual processes to get their systems to work properly
  • 87% of organizations are using big data and analytics to drive conversions
  • 69% of respondents stated their analytics solution is fully integrated, and they can see data in one place
  • The 700 respondents ranked as Intermediate on the digital marketing maturity scale as defined in the Digital Marketing Maturity Guide


To see how you compare with other digital marketing groups and identify areas you can improve, download the whitepaper, “Digital Marketing Maturity: The Results are In.”

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