The traditional model of IT specifying, purchasing and implementing IT is no longer relevant, with the majority of IT spending originating outside of the IT department. The IT landscape is further complicated by the consumerization of business applications, the rapid adoption of video-based services, social media for business meaning IT departments are challenged by too much, too quickly and are faced with growing complexities. This white paper looks at the importance of aligning IT strategy with business objectives in order to improve productivity, reduce costs and enhance user experience.
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