Driven by a combination of evolved shoppers and technological innovations, the retail industry is currently undergoing a once-in-a-generation transformation. As a result, there has been a structural shift from traditional businesses to modern retailing channels and shoppers are now virtually buying anything, anytime, anywhere through their preferred channel of engagement. This white paper looks at how unified data platforms are empowering retailers to break down barriers and successfully adopt an omni-channel approach for their business.
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