We live in a consumer-driven, social business world and maintaining good customer relations is vital for ensuring the long term success of a company. In order to establish and uphold these relationships, business executives are looking towards cloud-based Software-as-a-Service applications like Salesforce as they allow innovative functionality, scalability and fast deployment. This white paper provides information for business that want to benefit from Salesforce application integration and discusses how better connected data can help build stronger customer relations.
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