Mobile messaging has eclipsed all other modes of communications in terms of how we connect, share and engage in conversations. As a result, businesses are increasingly using messaging as a preferred mode of communication with customers, a move which has seen it reshape entire industries and help to improve customer relations. This eBook offers a framework based on the teachings of companies leading the way in mobile messaging to help readers solve customer communication problems and integrate this platform into their infrastructure.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.