Mobile messaging has eclipsed all other modes of communications in terms of how we connect, share and engage in conversations. As a result, businesses are increasingly using messaging as a preferred mode of communication with customers, a move which has seen it reshape entire industries and help to improve customer relations. This eBook offers a framework based on the teachings of companies leading the way in mobile messaging to help readers solve customer communication problems and integrate this platform into their infrastructure.
Jon Collins’ in-depth look at tech and society
Phil Muncaster reports on China and beyond