Mobile messaging has eclipsed all other modes of communications in terms of how we connect, share and engage in conversations. As a result, businesses are increasingly using messaging as a preferred mode of communication with customers, a move which has seen it reshape entire industries and help to improve customer relations. This eBook offers a framework based on the teachings of companies leading the way in mobile messaging to help readers solve customer communication problems and integrate this platform into their infrastructure.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
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