As access to new technology and data analytics keeps on increasing and travel expectations continue to rise, traveler loyalty programs are undergoing some significant changes. Our always-connected world means customer loyalty needs to be seamlessly integrated across all channels, be that via more social media interaction or through travel supplier apps. This customer interaction in turn provides data analytics that can then be used to provide better loyalty programs. This white paper provides a brief overview of airline and hotel frequent loyalty programs and discusses near-term opportunities and the future technologies the travel industry should be embracing.
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Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.