Statistical Data Analysis

How the Era of Digital Activation Will Change Traveler Loyalty Programs

Provided by EPAM

Category Statistical Data Analysis

Type White Paper

Length 11

Publish Date September 28 2016

Date posted November 25 2016

Overview

As access to new technology and data analytics keeps on increasing and travel expectations continue to rise, traveler loyalty programs are undergoing some significant changes. Our always-connected world means customer loyalty needs to be seamlessly integrated across all channels, be that via more social media interaction or through travel supplier apps. This customer interaction in turn provides data analytics that can then be used to provide better loyalty programs. This white paper provides a brief overview of airline and hotel frequent loyalty programs and discusses near-term opportunities and the future technologies the travel industry should be embracing.

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