The impact of digital can be seen everywhere and new digitally-driven organizations and markets have the potential to disrupt and threaten the survival of existing companies. The rate and scale of these changes are presenting a number of challenges for business technology leaders and many are becoming conscious of the need to invest and adapt in this new business environment. This white paper looks at the results from a survey by IDG and SAP in which business technology leaders were asked about the current impact of the digital revolution on their business, and the prospects and potential pitfalls that it could bring.
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IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.