E-Commerce Solutions

Honing Your Homepage

Provided by Cxense, Inc

Category E-Commerce Solutions

Type White Paper

Length 21

Publish Date September 08 2016

Date posted January 11 2017

Overview

The homepage used to be the portal to your website, now only your most loyal visitors use your homepage. This makes it the perfect place to boost user advocacy and build loyalty even further.

In this playbook, Cxense will show you:

  • How to effectively utilise first-, second- and third-party data to develop actionable insights that will increase reader engagement.
  • How homepage personalization led to a 25% increase in unique users for Polaris Media.
  • The most effective methodology to use when setting up homepage personalization to drive more conversions through tailored subscription offers.

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