IT Asset Management (ITAM)

The Forrester Wave: Digital Asset Management for Customer Experience, Q3 2016

Provided by Cognizant

Category IT Asset Management (ITAM)

Type Analyst Report

Length 18

Publish Date January 17 2017

Date posted January 17 2017

Overview

While content is the lifeblood of customer experiences, rich media adds the soul to those experiences. Rich media is particularly important for creating engaging content. Digital Asset Management (DAM) is a critical component of the digital experience technology architecture, enabling the creation, management, and retention of content via workflow, repository, and archiving capabilities. This Forrester Wave evaluates the strengths and weaknesses of the 12 biggest DAM providers.

Recommended for You

dan2

Programming languages to avoid learning in 2018

Dan Swinhoe casts a critical eye on the future

kathryn-cave

A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?