IT Asset Management (ITAM)

The Forrester Wave: Digital Asset Management for Customer Experience, Q3 2016

Provided by Cognizant

Category IT Asset Management (ITAM)

Type Analyst Report

Length 18

Publish Date January 17 2017

Date posted January 17 2017

Overview

While content is the lifeblood of customer experiences, rich media adds the soul to those experiences. Rich media is particularly important for creating engaging content. Digital Asset Management (DAM) is a critical component of the digital experience technology architecture, enabling the creation, management, and retention of content via workflow, repository, and archiving capabilities. This Forrester Wave evaluates the strengths and weaknesses of the 12 biggest DAM providers.

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