We are now entering an age where small companies are able to monopolize markets by harnessing data, computer power and analytics, making it harder for many organizations to stay relevant over time. In order for businesses to survive, it is vital that they know their customers. However, in an era where there is an infinite amount of data available to organizations very few are yet to take full advantage of it. This white paper looks at attitudes towards data sharing and discover what trends are shaping the expectations of the so-called Data Generation.
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