Customer Data Management

Information Transformation at The Heart of Digital Transformation

Provided by SAP

Category Customer Data Management

Type Article

Length 1

Publish Date October 16 2015

Date posted February 02 2017


A large majority of companies are attempting to redefine their business model in order to deal with digital disruption. Putting Big Data and the very heart of their digital initiatives will play a big part in determining how successful they are with their transformation and many of these objectives are currently being driven by CEOs. This blog post looks at how CIOs actually play a more critical role in the digital transformation process and outlines five sub dimensions by which the health of the information transformation can be assessed.

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