Sales and Marketing Software

Customers Are Calling the Shots

Provided by SAP

Category Sales and Marketing Software

Type White Paper

Length 20

Publish Date January 12 2017

Date posted February 02 2017


In the digital world, it could be argued by some that retail has now changed beyond all recognition. Thanks to technology, the way we engage, interact and transact with customers has been revolutionized and unfortunately, those in retail who have yet to embrace digital transformation are soon going to be left behind. This white paper looks at the readiness of the retail industry to respond to growing customer demands and how many are having to adapt both their operating model and technology enablement to meet ever-changing consumer needs. 


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