Sales and Marketing Software

Context Marketing for Dummies

Provided by Sitecore

Category Sales and Marketing Software

Type E-Book

Length 53

Publish Date February 28 2016

Date posted March 01 2017


Consumers are demanding ever more from the brands from which they buy: more convenience, more flexibility, and more personalization. Consumers no longer accept being treated like mere data points; they want to be treated as the individuals that they are. This eBook provides an overview of context marketing — what it is, why it’s a must‐have in today’s marketing landscape, and the benefits it can bring your organization.

Recommended for You


US ‘hacking back’ law could create a cyber wild west of vigilantism

Dan Swinhoe casts a critical eye on the future


A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



If it were legal, would your organization hack back?