Sales and Marketing Software

Context Marketing for Dummies

Provided by Sitecore

Category Sales and Marketing Software

Type E-Book

Length 53

Publish Date February 28 2016

Date posted March 01 2017

Overview

Consumers are demanding ever more from the brands from which they buy: more convenience, more flexibility, and more personalization. Consumers no longer accept being treated like mere data points; they want to be treated as the individuals that they are. This eBook provides an overview of context marketing — what it is, why it’s a must‐have in today’s marketing landscape, and the benefits it can bring your organization.

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