Customer Experience Management (CEM)

Designing A Customer-Obsessed Business

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 11

Publish Date February 02 2016

Date posted March 13 2017

Overview

As digital and mobile continue to take over our lives, organizations need to start embracing these developments and provide their customers with the experience they want. Putting together a strategy often requires a holistic business redesign but if it is executed properly it can keep your customers loyal and transform your company. This Forrester report highlights opportunities for companies to close the gaps that already exist in customer initiatives and gauges how far organizations have moved towards creating a transformative customer experience.

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