Customer Experience Management (CEM)

Appirio's Guide to Building a Customer Journey Map

Provided by Appirio

Category Customer Experience Management (CEM)

Type White Paper

Length 10

Publish Date May 06 2016

Date posted March 23 2017


Customer lifecycles, touchpoints… journey maps. To really understand the Customer Experience your business provides (and take it to the next level), it’s important for your team to map out the many interactions customers have with your brand. By creating a customer journey map, you can record customer-company interactions and identify opportunities for further engagement, faster problem-solving, and better experiences at every touchpoint.



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