Mobile marketing company Gamifo were looking for a development platform to build a mobile application on. They wanted to create an app that was not only capable of running campaigns but could also provide insights into the social networks of their consumers and detect qualified leads. This case study looks at how IBM Bluemix could offer them the support and tools they needed to transform their business and unlock the power of social engagement.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.