Every data professional has their own preference when it comes to the package they use for analytics and data management. By allowing professionals to use the programming languages and tools of their choice, they can often be more productive and provide companies with flexibility when skills are in demand. As a result, a large number of organizations are pushing for the introduction of a cohesive environment that brings together these various analytics silos. This white paper provides an in depth look at the benefits of having an open analytics platform, highlighting how it can make for better analytics-driven decisions and improve performance.
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Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.