In today’s digitally saturated world, the sales process is now defined by smart phones and TVs, mobile devices, search engines, product websites and social media. Many companies struggle to decipher what all these interactions across numerous online channels means and are starting to look towards analytic tools to realize their business goals. This paper looks at the three barriers stopping organizations from gaining the insights they need and why you should make omnichannel marketing analytics a key component of your marketing strategy.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.