Analytics Software

Getting to Why in Omnichannel Marketing Attribution

Provided by SAS

Category Analytics Software

Type White Paper

Length 6

Publish Date October 06 2016

Date posted April 05 2017

Overview

In today’s digitally saturated world, the sales process is now defined by smart phones and TVs, mobile devices, search engines, product websites and social media. Many companies struggle to decipher what all these interactions across numerous online channels means and are starting to look towards analytic tools to realize their business goals. This paper looks at the three barriers stopping organizations from gaining the insights they need and why you should make omnichannel marketing analytics a key component of your marketing strategy.

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