The rise of digital marketing has had a dramatic change on the advertising industry. Online marketing campaigns are more widespread than ever before and organizations everywhere have started to make major investments in into digital transformation. The digital marketing platform built by Adform was generating volumes of data and they needed to find an analytics solution that would provide them with valuable insights into their information. This case study looks at the solution HPE Vertica Analytics were able to provide Adform with and how it allowed them to analyze their data and ready themselves for future growth.
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