Social Media Marketing

Evolving Customer Service for the Millenial Consumer

Provided by Sharpen

Category Social Media Marketing

Type White Paper

Length 6

Publish Date May 31 2016

Date posted April 06 2017

Overview

Millennials are the largest generation in US history, and they are forecasted to outspend Baby Boomers by 2017. Evolving customer service to meet the expectations of Millennials could determine whether or not a company succeeds or fails in the future. According to job growth statistics, companies understand the importance of social media and the impact it can have on customer satisfaction. However, in the near future, it’s going to take more than a well-managed social media profile to impress the 92 million 18-34 year olds that are spending more than $1.3 trillion every year. For example, only 19% of Millennials want to call customer service, so being able to contact a company via a digital channel could determine how satisfied a Millennial is with a company’s customer service. Social media is a great place to start, but it’s going to take more to keep Millennials happy.

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