Customer Service

Customer Service: The Key to More Revenue, Repeat Customers, and Effective Word-of-Mouth Advertising

Provided by Sharpen

Category Customer Service

Type White Paper

Length 6

Publish Date June 27 2016

Date posted April 06 2017

Overview

Companies are beginning to shift their focus toward improving the customer experience in an effort to keep current customers loyal to their brand and attract new business. On average, loyal customers are worth up to 10 times as much as their first purchase, and a 2% increase in customer retention has the same effect as decreasing costs by 10%. As for potential customers, 70% cite poor customer service as a reason for not buying from a brand. Customer service was once considered an expense, but in this changing economy, customer service is proving to be the best investment a company can make.

Recommended for You

silhouette

Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you

kathryn-cave

Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?