Customer Experience Management (CEM)

7 Lessons from Visionary Context Marketers: Why the Context Marketing Mindset Matters

Provided by Sitecore

Category Customer Experience Management (CEM)

Type White Paper

Length 27

Publish Date October 13 2015

Date posted April 12 2017

Overview

When it comes to marketing, context matters. With context, you can understand exactly where customers are on their buying journey and give them useful, relevant content, at the point when they’ll be most receptive to it. This eBook from Sitecore provides seven tips on how to introduce contextual-awareness into your marketing activities from three marketing experts.

Recommended for You

dan2

US ‘hacking back’ law could create a cyber wild west of vigilantism

Dan Swinhoe casts a critical eye on the future

kathryn-cave

A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

If it were legal, would your organization hack back?