Customer Experience Management (CEM)

7 Lessons from Visionary Context Marketers: Why the Context Marketing Mindset Matters

Provided by Sitecore

Category Customer Experience Management (CEM)

Type White Paper

Length 27

Publish Date October 13 2015

Date posted April 12 2017

Overview

When it comes to marketing, context matters. With context, you can understand exactly where customers are on their buying journey and give them useful, relevant content, at the point when they’ll be most receptive to it. This eBook from Sitecore provides seven tips on how to introduce contextual-awareness into your marketing activities from three marketing experts.

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