Provided by Tieto
Category Budgeting, Planning & Forecasting
Type White Paper
Publish Date January 02 2010
Date posted May 18 2010
Social media business is just about brand & advertising, right? Well, here at Tieto, we think there's a whole lot more to it. It's about a profound change in customer behaviour driven by digital communication - and we think financial services firms should be taking a close look at what social media services can do for them.