Budgeting, Planning & Forecasting

Social media and networking drive changes in financial services. What do Internet users expect of social lending and banking services?

Provided by  Tieto

Category Budgeting, Planning & Forecasting

Type White Paper

Length 8

Publish Date January 02 2010

Date posted May 18 2010

Overview

Social media business is just about brand & advertising, right? Well, here at Tieto, we think there's a whole lot more to it. It's about a profound change in customer behaviour driven by digital communication - and we think financial services firms should be taking a close look at what social media services can do for them.

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