Customer Information Management

Customer Journey Maps and Buyer Personas: The Modern Tool Kit for Marketing

Provided by Intl_IBM_IMC_ANZ_AS003LA

Category Customer Information Management

Type White Paper

Length 16

Publish Date February 27 2016

Date posted May 22 2017

Overview

Today’s buyers have more ways to interact with businesses than ever, but this doesn’t always translate to a positive customer experience. The complex nature of today’s buyer journey, with more touch points across multiple channels, can make enhancing the experience challenging. Discover how customer journey maps and buyer persona marketing can facilitate your contacts’ purchase decisions and improve the customer experience.

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