Strategic Planning

Amway's Strategic Transformation Efforts

Provided by Dynatrace

Category Strategic Planning

Type Video

Length 00:02:53

Publish Date May 19 2017

Date posted May 22 2017


Amway is one of the largest direct selling private companies in the world. Selling home care and personal care products around the world requires an intense focus on maintaining a high-quality customer experience. 

Hear from Luke Nieuwenhuis, VP & Regional CIO at Amway as he describes the transformational success they’ve seen putting digital customer experience at the forefront of their business and IT strategies. Amway IT holds a key leadership position within the company driving changes in customer experience, experience design and digital environments. These key internal efficiencies are resulting in a huge external effect, driving connected go-to-market plans and better distributor relationships.

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