Enterprise Performance Management

4 Stages to Better Marketing Performance

Provided by IBM

Category Enterprise Performance Management

Type White Paper

Length 9

Publish Date November 21 2016

Date posted June 02 2017

Overview

Many marketers lack the time and resources to quantify their returns on marketing spend, leaving them focused solely on marketing execution. But if you’re unable to understand where your marketing dollars have the greatest impact, it’s difficult to adjust and stay on track for success. Learn how you can turn your marketing plans into real revenue drivers with tips for implementing results-oriented initiatives that align to corporate objectives.

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