Sales and Marketing Software

2017 Digital Trends

Provided by Adobe

Category Sales and Marketing Software

Type White Paper

Length 37

Publish Date February 01 2017

Date posted July 07 2017

Overview

Organisations are continuously transforming themselves in order to drive value beyond the products they sell and into the overall experience they can provide their customers with. However, whilst the emphasis is now on experience, marketing a business in this way isn’t without its challenges and many organisations are struggling to decide where best to invest their budget in order to successfully deliver content driven experiences. This report from Adobe collates the results from a survey into digital marketing, outlining the priorities and budget plans for organisations around the globe alongside the challenges they’ve faced in delivering design-driven transformation.  

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