Accounting and Finance

More Precious Than Gold

Provided by Adobe

Category Accounting and Finance

Type White Paper

Length 11

Publish Date January 31 2017

Date posted July 07 2017

Overview

Organisations operating within the financial service industry can often fall foul of outdated campaign management systems and disjointed data, with such an oversight often meaning that customer experience suffers. However, introducing improved data gathering and analytics solutions enables organisations to create highly customised offers that can drive your customers towards the right financial service, at the right time in the right channel. This eBook outlines four steps to help your organisation sharpen its next best offer strategy to help drive profitability and improve customer experience.

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