Analytics Software

Customer Analytics: Taking the First Step

Provided by SAS

Category Analytics Software

Type White Paper

Length 8

Publish Date June 22 2016

Date posted July 17 2017


Organizations are always looking for the best technology to improve their marketing performance, hoping to identify the best investments that will afford them the biggest gain. In the current marketing environment, that opportunity is analytics. This paper looks at how analytics can help your organization engage better with its customers and outlines the gains you stand to make by becoming an analytically driven company. 

Recommended for You


Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends


Four hot IT growth areas to guarantee a big salary bump

IDG Connect tackles the tech stories that matter to you

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should companies have Bitcoins on hand in preparation for a Ransomware attack?