Analytics Software

Customer Analytics: Taking the First Step

Provided by SAS

Category Analytics Software

Type White Paper

Length 8

Publish Date June 22 2016

Date posted July 17 2017

Overview

Organizations are always looking for the best technology to improve their marketing performance, hoping to identify the best investments that will afford them the biggest gain. In the current marketing environment, that opportunity is analytics. This paper looks at how analytics can help your organization engage better with its customers and outlines the gains you stand to make by becoming an analytically driven company. 

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