Customer Experience Management (CEM)

Data—The New Natural Resource

Provided by IBM

Category Customer Experience Management (CEM)

Type White Paper

Length 7

Publish Date June 05 2017

Date posted August 11 2017


Organisations are becoming swamped with unprecedented volumes of data and many are struggling to process and make sense of it all in a way that benefits their business. This paper discusses how IBM and Watson Marketing can help you make data-driven decisions by outlining four ways to action key insights to improve customer engagement.

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