Customer Experience Management (CEM)

The Age of Now

Provided by SAS

Category Customer Experience Management (CEM)

Type Analyst Report

Length 28

Publish Date August 11 2017

Date posted August 14 2017

Overview

A growing number of organisations have started to move their business focus towards improving customer experience in order to remain relevant and deliver the high expectations customers now expect. However, whilst the idea is good in theory, using data properly to gain necessary insights into customers can often prove to be challenging. This report investigates whether UK businesses fully recognise the opportunity that real-time customer engagement can provide and discusses what barriers they need to overcome to create successful real-time interaction.

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