Customer Information Management

From Data to Insights to Opportunities

Provided by IBM

Category Customer Information Management

Type White Paper

Length 9

Publish Date August 03 2017

Date posted August 16 2017

Overview

Customer analytics have long been considered vital for organisations to help drive innovation and improve consumer experience. However, over the past decade business has changed dramatically and the analytics tools many organisations rely on have failed to keep pace. This paper reviews three key challenges presented by current customer analytics and demonstrates the tools you need to unlock new analytical opportunities.

Recommended for You

kathryn-cave

Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

silhouette

Four hot IT growth areas to guarantee a big salary bump

IDG Connect tackles the tech stories that matter to you

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?